It's no secret that social media is a major channel to promote your business or project and grow your audience. But it can get overwhelming, too.
To reach the right people, you need the right tools. Each social media tool has its unique features, creating unique followers.
Social Media Marketing has always been an inevitable part of the communication campaigns I have managed. Whether the project was about promoting a local dental clinic or a nationwide awareness-raising campaign, the basic rules to succeed in the social media sphere are the same.
From organic social posting to ads management, social media campaigns require a
well-planned, consistent and effective action plans. In order to connect with your followers and find new ones, you need to keep a sincere and rich conversation going across different social channels that fit your goals best.
Project: Social Media Marketing Campaign
US Dental Care
Content Creation, Graphic Design, Social Media Marketing
I wanted to create a family-oriented, warm feeling for this dental clinic. I decided to use Social Media posts like blog posts to increase interaction with the audience.
The social media action plan included minimum two dental care tips a week in addition to promoting the services and the staff at the clinic. I have focused on different services each week and planned the monthly content accordingly.