Creative Social Media Marketing Campaigns

It's no secret that social media is a major channel to promote your business or project and grow your audience. But it can get overwhelming, too.

To reach the right people, you need the right tools. Each social media tool has its unique features, creating unique followers.

Social Media Marketing has always been an inevitable part of the communication campaigns I have managed. Whether the project was about promoting a local dental clinic or a nationwide awareness-raising campaign, the basic rules to succeed in the social media sphere are the same.

From organic social posting to ads management, social media campaigns require a well-planned, consistent and effective action plans. In order to connect with your followers and find new ones, you need to keep a sincere and rich conversation going across different social channels that fit your goals best.

Project: Social Media Marketing Campaign

US Dental Care

Content Creation, Graphic Design, Social Media Marketing

I wanted to create a family-oriented, warm feeling for this dental clinic. I decided to use Social Media posts like blog posts to increase interaction with the audience.

The social media action plan included minimum two dental care tips a week in addition to promoting the services and the staff at the clinic. I have focused on different services each week and planned the monthly content accordingly.
Project: "Communication Campaign for Designing and Implementing Pre-School Education Project"

Client: Unicef

The social media campaign was part of a nationwide awareness-raising campaign to increase pre-school enrollment rates among the disadvantaged population.

The campaign focused on highlighting the positive aspects of pre-school education, provided educational games for target group children, and tips for parents and caretakers.

Over the past 15 years, I have contributed to various social development projects as a communications consultant. I have designed and implemented two nationwide awareness-raising campaigns. I have planned marketing strategies over different social media tools for small to medium sized businesses. I love the challenge of creating unique content for different projects. So, drop me a line if you have a project that needs to expand its audience!

Project: "BrandsWisper'g" - Digital Case Library

Client: El Izi Communications Consutancy

"BrandsWisper'g" Project is structured similar to a marketing textbook, with a similar outline. Yet, instead of covering each and every chapter with the help of marketing text, the subject is explained by top executives via the case study method, using their chosen brand as an example.
I have contributed to developing their Social Media Campaign strategy and designed a selection of posts and email campains during the project launching.
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